Digital Marketing Executive

WonderspireWonderspire
Kuala Lumpur, Malaysia
Full Time
Physical
Digital Marketing
Yesterday

Are you a digital native who loves driving results, building funnels, and transforming clicks into real customer engagement? Join Wonderspire, a growing edutech startup reshaping how children learn and grow.

🎯 Your Mission:

To lead and execute strategic digital marketing initiatives that drive brand awareness, lead generation, and online sales conversion for Wonderspire’s products — including the Wonderspire Mobile App and Wonderspire Academy.

🛠️ Key Responsibilities:

  • Develop and manage sales funnels from lead acquisition to customer conversion (e.g. landing pages, email flows, WhatsApp automation, retargeting ads)

  • Launch and optimise paid campaigns across Facebook, Instagram, Google, TikTok Ads

  • Create compelling ad copy, visuals, and A/B test variations for better click-through & conversion

  • Monitor and analyse campaign performance using Meta Ads Manager, Google Analytics, and other tools

  • Optimise lead generation strategies using CRM and funnel automation (Hubspot, ActiveCampaign, etc.)

  • Improve website and landing page conversion (CRO) through user behavior insights

  • Work closely with sales and product teams to align marketing with business objectives

  • Manage and report on monthly KPIs: Cost per Lead (CPL), ROAS, Conversion Rate, etc.

💡 You Should Have:

  • Experience with sales funnel design, lead magnets, and nurturing sequences

  • Hands-on skills in Meta Ads, Google Ads, and email/CRM platforms

  • Strong copywriting in both English & BM (for campaigns and landing pages)

  • Creative + analytical thinking — you’re just as excited to write captions as you are to review data

  • A proactive mindset — you love launching, testing, tweaking, and scaling

🎁 What You'll Get:

  • A mission-driven role with impact in the education space

  • Hands-on ownership of campaigns and funnel performance

  • A collaborative, fast-moving startup culture

  • Remote/hybrid flexibility

  • Access to marketing tools, mentoring, and personal growth

  • Competitive salary + bonus based on campaign performance

More about Wonderspire

Wonderspire

Wonderspire

Kuala Lumpur, Malaysia
Education
11-50
More

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