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Foundation Certificate in Digital Marketing

This course is a launchpad that will advance your career in digital marketing, helping you obtain hands-on experience of essential digital marketing skills.

TalentLabs
Foundation Certificate

Key summary:

Online

Instructor-led

2 - 4 months

Beginner level

Certification

Overview

Digital Marketing Demystified

Understand the basics of digital marketing, including strategies for social media, SEO, and email marketing to enhance online visibility and engagement.

What you will learn

Understand the key components of digital marketing, including SEO, PPC, and social media strategies.

Learn how to develop and execute effective content marketing strategies that engage and convert.

Master the use of digital marketing tools and analytics to measure and optimize campaign performance.

Explore the principles of email marketing and how to create successful campaigns.

Gain insights into building a strong digital brand and maintaining online presence.

Languages and tools covered

Google Analytics

Hubspot

SEMRush

Modules

Explore our world-class curriculum

Module 1:

Objective-First Marketing & Customer Insights

Learn to define clear marketing objectives based on customer insights and business goals.

Understand how to gather and analyze customer data to drive strategy.

Module 2:

Market Research & Social Trends Analytics

Master the techniques of market research to identify and analyze current trends.

Apply social media analytics to gauge consumer sentiment and behavior.

Module 3:

Marketing Planning & Strategy

Develop comprehensive marketing plans that align with company objectives.

Learn to strategize across various channels for optimal impact.

Module 4:

Ads Design & Placement

Create visually appealing advertisements tailored to target audiences.

Understand ad placement strategies to maximize reach and effectiveness.

Module 5:

Social Media and Media Planning

Strategize and execute effective social media campaigns.

Plan and manage media buying across multiple platforms.

Module 6:

Understanding Marketing ROI

Learn how to calculate and analyze the return on investment (ROI) for various marketing campaigns.

Identify key performance indicators (KPIs) to evaluate campaign success.

Module 7:

Measurement, Testing & Visualisation

Implement measurement and testing methodologies to optimize campaigns.

Utilize visualization tools to present data and insights clearly and compellingly.

Meet our course creators

Darren Chiu

Technical Consultant

Anthony Chiu

Software Engineer

Peter Chow

Technical Engineer

Enrol

Apply through our programme

Study this course by joining our exclusive sponsored programme, where we train you with in-demand skills and get you a career placement with our top hiring partners!

K-Youth Development Programme Track B

Khazanah

Exclusive to 2024 3rd-year University Malaysia Kelantan students, TalentLabs presents an all-inclusive technology upskilling program designed to empower you through hands-on training in collaboration with top-tier companies.

Learn more

Careers

We will help you boost your career

Navigate tech career opportunities with the help of our Career Services team. Get valuable insights on interview skills, CV preparation, and building a professional portfolio - we will be the bridge between you and your future employers.

We have built relationships with hiring managers at top companies across the region, creating a robust employer pipeline for TalentLabs grads. Our team is constantly advocating for our graduates and helping you to secure your dream job.

Hear from our graduates

Goh Jia Ean

The course materials were comprehensive, yet easy to follow. And with the help of TalentLabs, I managed to secure a placement in Nielsen!

Lee Wynn Hann

TalentLabs's programme provided me with all the fundamental knowledge and skills that I needed to kick-start my career in tech.