Media Planner
VivaKi Malaysia Sdn Bhd is a subsidiary of the world's third-largest communications company, Publicis Groupe. Publicise group, founded in 1926 is known for its world-renowned creativity, best-in-class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world.
A Media Planner’s role is to assist in the development of communication plans and conduct the execution of approved plans.
ESSENTIAL DUTIES & RESPONSIBILITIES
1. Client Management
Establish a good relationship with clients, obtaining feedback from clients from time to time, resulting in overall clients' satisfaction; little or no clients' complaints on major issues.
Responsive to clients' requests in an accurate/ appropriate manner.
Update the clients on new packages, competitive alerts, new media opportunities and follow-through on campaigns.
Communicate to the team on clients' special requests (e.g. special, ad hoc report).
2. Business Partner Management
Develop good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information (e.g. formats, guidelines, packages, deadlines) that contributes to the work objectives, value-add to clients or a smooth campaign placement.
Ensure clear documentation on all communications with business partners.
Ensure terms and conditions in media owner contracts are approved by supervisor.
3. Research & Media Applications Proficiency
Perform basic and advanced functions of planning/booking systems, both syndicated and proprietary, thus completing each transaction/ placement successfully.
Generate reports (e.g. by medium, pre-and-post-buy, syndicated and proprietary reports.)
Apply agency's planning approach.
4. Financial
Accurate and timely input into billing system.
Update and follow-through all changes to media placement.
Adhere to media planning process.
Reconcile media payment variances.
5. Industry Knowledge (Consumer, Business or Brand Insights)
Basic understanding of media scene & developments.
Basic awareness of brand and product categories, and the competitive framework, thus able to carry out basic media planning/buying assignments.
Conduct basic analysis of targets involvement with the various media.
Apply the insights of the analysis to create an effective plan/buy.
Qualifications
What We're Looking For:
1-3 years of experience in media planning and buying
Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed
Exceptional verbal & written communication skills - ability to think on your feet
Strong analytical skills and a natural affinity with numbers
Strong work ethic – highly organized, diligent, and attentive to detail
A self-motivated individual who is well organized and can multitask successfully
Able to work remotely and maintain a high level of productivity
Ability to work in fast-paced environment with constantly evolving priorities