Exclusive to KYDP 2024

By joining the marketing team, you'll be involved in the management, development and execution of all digital marketing programs. You will need to evaluate the end-to-end customer experience to identify and execute different tasks to drive customer acquisition, maximize revenue, and improve retention. Some specific examples of the responsibilities are SEO optimization, marketing automation, advertisement designs, management of social media, website, and online advertising campaigns.

Main responsibilities and tasks include:

• Develop bilingual content for internal and external communications on regular and ad hoc basis for example :

• employee letters and announcements

•  media enquiries, corporate website, social media (BASF Facebook/LinkedIn/YouTube, BASF Kids’ Lab Facebook)

• other communications materials. This includes working closely with business and functional units in the country to develop/translate the stories/communications materials. It also includes working with the digital media team in the hubs for execution

• Support internal, external and CSR events, which includes

1. localization/design/production of marketing materials (backdrop, posters, banners, flyers, giveaways, etc.)

2. localization/development of communications materials (press release, social media posts, speeches, presentations, Q&As, talking points, MC scripts, etc.)

3. analysis and post-event evaluation, admin and logistics (press clippings, thankyou notes, vendor briefing/management/payment etc.). This includes working with design colleagues in the hubs for execution

• Support in crisis communications including development and localization of standby statement, press releases, employee messages, customer letters, etc

• Perform translation and localization of global and regional communications materials including news releases, website content as well as videos, in consultation with local counterparts, which involves proofreading and copy editing

• Review and proofread documents for spelling, grammar, clarity, and clear messaging as required

• Regularly update country PR documents for example generic presentation, backgrounder, boilerplate, and other standard documents

• Actively collaborate with the team of colleagues providing other specialist services at the Hub (digital, event planning, branding) to better fulfill stakeholder requirements



After the completion of your 4-month OJT, you may progress to the available role(s) below:

1. Digital, Event & Brand Services Analyst

OJT Period: 1 September 2024 - 30 November 2024

DO NOT APPLY IF YOU ARE NOT A K-YOUTH STUDENT