[For K-Youth Post-Programme & MyMahir Train-And-Place Programme]

Open To: Digital Marketing

KEY RESPONSIBILITIES

• Help in the strategy (if required) for and execute all local paid online acquisition efforts including:

- Facebook, Twitter, Instagram ads

- Search engine marketing (SEM)

- Google Display Network (GDN) and other Banner ads

- Affiliates

• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)

• Manage day to day workflow and setup for projects and campaigns across platforms

• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

• Spearheading relations with account team working on common accounts to ensure alignment with clients

• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

• Innovating to improve performance, growth, and profitability across all channels

• Keep up to date with market trends and come up with creative ideas that are one step ahead of the competition

• Share best practices with peers within group

• Accountability and full ownership for campaign performance and aligned KPIs

• Training and mentoring executives to take up implementations across platforms

REQUIREMENTS

• BA/BS or equivalent

• 2 years’ experience in digital marketing

• Strong experience with performance marketing and online acquisition tools and networks

• Entrepreneurial mindset and willing to get hands dirty

• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them

• Excellent time management and organisation skills, comfortable in meeting tight deadlines

• Strong leadership abilities and track-record of hitting targets with limited resources/budget

• Previous experience working in a start-up or dynamic high-growth company a plus

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.